Business Strategy
  • Introduction to Strategy
  • Corporate Strategy & Frameworks
  • Business Unit Strategy & Frameworks
  • Team Strategy & Frameworks
  • Growth Strategies for New Businesses
  • Understanding Entrepreneurial Business Strategy
Marketing
  • Customer Value Proposition
  • Unique Selling Point
  • CLV & Cost of Acquisition
  • Competitive Advantage
  • Customer Segmentation
  • Hypothesis Testing
  • Minimum Viable Product (MVP)
  • Distribution Channels
  • Pricing
  • Critical Mass
  • The 7P's
  • The STP Model
  • Marketing Strategies for New Businesses
  • Understanding Marketing Strategy
Operations
  • Skeleton of an Operations Plan
  • Core Components
  • WBS & Gantt Charts
  • Operational Strategy for New Businesses
  • Understanding Operational Strategy
The Venture Team
  • The Components
  • External Team
  • Internal Team
  • Ownership Structure I
  • Ownership Structure II
  • Agreements
  • Common Mistakes
  • Team Development for New Businesses
Financials
  • Financing Options
  • Key Concepts I
  • Key Concepts II
  • Key Concepts III
  • Venture Valuation I
  • Venture Valuation II
  • Forecasting Components
  • Financial Forecasting I ( Real-Life Template 1)
  • Financial Forecasting II (Real-Life Template 2)
  • Financial Management for Entrepreneurs
Business Plan Writing
  • Business Canvas
  • Business Plan Components
Case Study
  • The Venture Presentation ( Real- Life Business Case )
  • The Business Plan ( Real-Life Case )
  • Lessons and Advice for New Entrepreneurs
  • Thank You - Slides & eBook about Business Plan Writing
  • Final Exam