Introduction: Rhetoric (the Good Kind!)
  • Introduction
  • About Classical Rhetoric
Rhetorical Analysis & Research: An Overview
  • Audience Analysis & “Identification”
  • Rhetorical Research & Messaging
  • The Goal of Rhetorical Research
Communication Strategy Development
  • Building Believability
  • Leveraging Logic
  • Evoking Emotion
  • Arrangement & Outlining
  • Messaging Strategy
More Insights On Messaging
  • Aristotle’s “Topics” for Developing Strategies of Persuasion
  • Human Character: The Classical Rhetorical View
Course Conclusion
  • Course Conclusion & Discussion of Class Project
  • Addendum: Applied Rhetoric -- Real-Life Reflections