Business strategy (Part 1)
  • Intro to the Strategy Masterclass
  • Why business strategy is important
  • What does good business strategy look like?
  • Timing and positioning your launch
  • Keep your sales engine turning
  • What choices can you make to give you a competitive advantage?
  • Winning in the customer’s world
  • How to diversify your business with a reduced chance of failure
  • Is your business busy at different times of the day or year?
  • Is revenue “lumpy” or unpredictable?
  • Constantly refresh your strategy
Business strategy (Part 2)
  • Business strategy
  • Sales
  • Use your network
  • Key questions involving your strategy
  • Competitors
  • Innovation
  • Exports
  • Risks
  • Summary
Business strategy (Part 3)
  • Getting into the detail
  • Strategy Innovation
  • Values
  • Need for a balanced portfolio
  • Run a lean and efficient business
  • Management
  • Growth
  • Investment
  • Summary