SaaS Fundamentals
  • Introduction
  • What is a SaaS Business?
  • Why Do We Need SaaS Marketing?
  • Why is SaaS Marketing Different From the Traditional One?
  • How to Stand Out in a Saturated Market?
  • Additional Resources #1: SaaS Marketing Masterclass - Slides
Understanding the SaaS Funnel
  • What is the SaaS Funnel?
  • Attract. Engage. Close. Delight
SaaS Marketing Strategies
  • How to Define Metrics for Your SaaS business?
  • How to Build Your SaaS Brand?
  • How to Structure Your SaaS Sales Process?
  • How to Optimize Your Website for Maximum Conversion?
  • How to Get Pricing & Free Trials Right?
  • How to Drive Traffic to Your Website?
  • How to Delight Your Customers with Outstanding Customer Service?
  • Additional Resources #2: SaaS Marketing Checklist
Conclusion
  • SaaS Marketing Best Practices You Must Follow
  • The Next Steps