Introduction
- Introduction
Email Marketing Best Practices
- Email Marketing Best Practices
Email Message Design
- Email Message Design
Content Creation and Delivery
- Create and Customize Email Message to Meet Customer Need
- Content Builder Overview
- Classic Content Overview
- Send and Deploy Email Campaign to Meet Customer Requirements
- Before Deploying your Email
- How to Manage Content Needed to Deploy Email Campaigns
- Create an Email
- Create a Content Block
- Create a Template
- Import Content
- Various Send Capabilities in Email Application
Subscriber and Data Management
- Setup Subscriber Lists and Data Extensions in SFMC
- All Subscribers List
- Lists
- Groups
- Data Extension
- Data Extension Screenshot
- Send Email to Subscribers via Data Extension
- How to Import Data into Salesforce Marketing Cloud (per best practices)
- Importing Subscribers
- Import into a Data Extension
- Configure Segmentation Tools to accurately model Subscribers & Data
- Create a Filtered List
- Refresh a Group
- Export to a File
- Create a Random Group
- Create a Filtered Data Extension
- Split or Export a Data Extension
- Measures
- Marketing Unsubscribe Subscription Management Solution
- Profile Center
- Subscription Center
- Preference Management
Marketing Automation
- Different Marketing Automation Solutions
- Automation Studio
- Data Automation
- Journey Builder
- Journey Builder Interface Example
- Journey Builder vs. Automation Studio
- Triggered Emails
- API
- Configure Marketing Automation Tool to Manage Customer Data
Tracking and Reporting
- Different Metrics for Email Campaigns and What Each One Means
- Describe steps involved to analyze performance results of EM campaign
- Configure and Run Salesforce Marketing Cloud Reports
Taking the Salesforce Email Marketing Specialist Exam
- Taking the Certification Exam & Conclusion
