Introduction
- What is SALESmanago Marketing Automation platform?
Lesson 1. Website monitoring and the basics of contact management
- Monitoring Code
- Contact Card
- Contacts import
- User account
Lesson 2. Email Marketing
- Email Account
- Creating Emails
- Sending Emails
- Send Emailing Analytics
Lesson 3. Advanced contact management methods
- Contacts Export
- Campaigns and Funnels
- Direct Emails
- Task, notes and alerts
Lesson 4. Automation Processes and the Mobile Channel
- Contacts Segmentation
- Automation Rules
- Workflow
- Mobile Marketing
Lesson 5. Website Marketing – contact acquisition
- Sidebar and Iframe
- Landing Page
- Pop-up/Exit pop-up
- Advanced methods of acquiring contacts
Lesson 6. Website Marketing – customer communication channels
- Personalized banners
- A/B/X tests
- Web Push
- Live Chat
Lesson 7. Analytics dashboards
- General Dashboards
- eCommerce Panel
- Lead Routing Analytics
- Campaign Analytics
Lesson 8. Social Media and the Automatic Sales Chat
- Automatic Sales Chat
- Publications in Social Media
- Social Media Panel
Lesson 9. Product recommendations and RFM
- Product Recommendations
- RFM Marketing Automation
Lesson 10. Marketing Automation – case study
- 13 amazing cases of automations used by SALESmanago customers
- SALESmanago unique selling proposition
Summing up
- What's next?
