What is SEO?
  • What does Google do?
  • Google's search results page
  • Google and Holistic SEO
  • Exploring holistic SEO
Keyword research
  • What are keywords?
  • What is keyword research?
Content SEO
  • The importance of great content
  • The elements of great content
  • Readability
Site structure
  • The structure of your website
  • Cornerstone content
Technical SEO
  • What is crawlability?
  • Rich results
  • What is structured data?
  • Structured data blocks in the WordPress block editor
  • Practical site speed tips
  • Bonus lecture