Google is constantly changing its algorithms, moving the goal posts, and going back on what it has said.
is making a big push toward a more AI-driven service. That’s why using AB tests to identify precisely what works and what doesn’t is such an important move.
Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process.
In fact, what split testing really amounts to, is helping your site to ‘evolve’ to become the most optimized version of itself.
Topics covered:
What is Split Testing?
Why We Need Split Testing Now More Than Ever – The Powerful Benefits of This Strategy
Why Split Testing Works and When it Doesn’t – Understanding Statistical Significance
Using Split Testing for SEO Success – The Practical Guide
The Technical Bit: Using Redirects
Tools and Best Practices
What to Test?
Advanced Strategies
SEO - What We Know and What Split Testing Has Shown Us
Related Strategies and Conclusion
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I was born in Sri Lanka but grew up in Sweden after being adopted by my Swedish parents. Following high school in the US, I went on to study at University in Australia, where I achieved a degree in Business.
Today, I am back living in Sweden, where I work for MBD Financials as CEO. I have always had a love of writing and for non-fiction in particular, was awarded International Book award 2020 and 2021. Now I spend a lot of my free time writing scripts, perfecting my art.
When I have time to relax, I enjoy going out with friends and seeing my family. I also love to travel whenever possible and am involved in charity work, constantly reminded by the Dalai Lama quote -
''Be kind whenever possible. It is always possible.''
In the future it is my burning ambition to trek to Mount Everest's base camp and perhaps even attempt to climb the mountain itself one day.
