Introduction
  • Meet Your Instructor - Charles Adetola
  • Why You Should Take This Course
  • What You Will Learn
  • Course Requirement
  • Are You Ready?
Understanding Search Engine Optimization - SEO
  • What is SEO?
  • Why SEO is Important
  • The 4 Ultimate SEO Goals
  • Types of SEO
  • Nature of SEO Strategies
  • Test Your Knowledge
Understanding Keywords
  • What are Keywords?
  • Types of Keywords
  • Keyword Research
  • Why You Should Research Keywords
  • Keyword Research Tools
  • What to Consider when Researching Keywords
  • Test Your Knowledge
Understanding The Search Engine
  • How The Search Engine Works
  • Search Engine Result Page and Components
  • Relevant Google Search Skills
  • Test Your Knowledge
Making The Search Engines Work for You
  • Quality Contents
  • Titles and Descriptions
  • Metadata
  • Backlinks & Social Shares
  • Mobile Optimization
  • Google My Business & Maps
  • Local Business Listing - LBL
  • Website Architecture & Sitemaps
  • HTTPS
  • Link Building
  • Test Your Knowledge
  • Your SEO Tricks & Hacks
Measuring Your SEO Performance (KPIs)
  • Ranking on SERP
  • Paid Versus Organic Traffic
  • Unique Visitors
  • Conversions
  • Traffic Source
  • Test Your Knowledge
Conclusion
  • Summary and Conclusion
  • Recommendation
  • Behind The Scene
  • Thank You Note
  • What Do You Think?