- Introduction
- Introduction
- Senior Management Directions & Insights, Organizational Capabilities
- Assumptions & Constraints, Existing Marketing Research Reports
- Meetings and Discussions
- Product Portfolio Analysis
- BCG Growth-Share Matrix
- Value Chain Analysis
- Marketing Research
- Strengths and Weaknesses, Marketing Research Reports
- Introduction
- Inputs
- Meetings and Discussions
- Porter’s Five Forces for Industry Attractiveness
- Market Analysis, Marketing Research
- PESTEL Analysis
- Outputs
- Introduction
- Inputs
- Meetings & Discussions, Demographic Segmentation and Psychographic Segmentation
- Behavioral Segmentation
- Company Characteristics-Based, Evaluation of Future Market Scenanarios
- Market Definition and Market Segments