Introduction
  • Introduction
How to Use the SMstudy® Guide?
  • Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
  • Certification Schema for SMstudy® Certifications
Why Use the SMstudy® Guide?
  • Key benefits of Using the SMstudy® Guide
A Brief History of Corporate Sales
  • Barter System
  • Traditional and Seller's Marketplace
  • Conventional Mass Media Marketing
  • Fragmented New-Age Marketing
  • Innovative Internet-Enabled Business Models
  • Sales and Marketing as a Continuum
Corporate Strategy and its Relationship to Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing Part-1
  • Corporate Strategy and its Relationship to Sales and Marketing Part-2
Aspects of Sales and Marketing
  • Aspects of Sales and Marketing Part-1
  • Aspects of Sales and Marketing Part-2
Levels of Sales and Marketing Strategy
  • Levels of Sales and Marketing Strategy
  • Focus on Product or Brand Level Marketing Strategy
Marketing Strategy Overview
  • Marketing Strategy Overview
Corporate Sales Overview
  • Corporate Sales Overview
  • Understand Sales Value Proposition and Determine Corporate Sales Channels
  • Prepare Organization for Sales
  • Training for Corporate Sales
  • Sales Process-Prospecting
  • Sales Process-Conversion
  • Account Management
Understand Sales Value Proposition and Determine Corporate Sales Channels
  • Introduction
Understand Sales Value Proposition
  • Introduction
Understand Sales Value Proposition-Inputs
  • Inputs-Part 1
  • Inputs-Part 2
  • Inputs-Part 3
  • Inputs-Part 4
Understand Sales Value Proposition-Tools
  • Tools-Part 1
  • Tools-Part 2
  • Tools-Part 3
  • Tools-Part 4
  • Tools-Part 5
  • Tools-Part 6
  • Tools-Part 7
Understand Sales Value Proposition-Outputs
  • Outputs
Determine Corporate Sales Channels
  • Introduction
Determine Corporate Sales Channels-Inputs
  • Inputs-Part 1
  • Inputs-Part 2
  • Inputs-Part 3
  • Inputs-Part 4
  • Inputs-Part 5
  • Inputs-Part 6
  • Inputs-Part 7
  • Inputs-Part 8
Determine Corporate Sales Channels-Tools
  • Tools-Part 1
  • Tools-Part 2
  • Tools-Part 3
  • Tools-Part 4
  • Tools-Part 5
  • Tools-Part 6
  • Tools-Part 7
  • Tools-Part 8
  • Tools-Part 9
Determine Corporate Sales Channels-Outputs
  • Outputs