Introduction
  • Introduction
How to Use the SMstudy® Guide?
  • Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
  • Certification Schema for SMstudy® Certifications
Why Use the SMstudy® Guide?
  • Key benefits of using the SMstudy® Guide
A Brief History of Digital Marketing
  • Early Models of Sales and Marketing
  • Fragmented New-Age Marketing
  • Innovative Internet-Enabled Business Models
  • Sales and Marketing as a Continuum
Corporate Strategy and its Relationship to Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
Aspects of Sales and Marketing
  • Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
  • Levels of Sales and Marketing Strategy
Digital Marketing Overview
  • Digital Marketing Overview
  • Understand and Evaluate Digital Marketing (DM) Channels
  • Plan and Develop DM Channels
  • Optimize Website
  • Optimize Mobile/Tablet/Devices
  • Optimize Social Media
  • Other Important Elements of DM Channels
Understand and Evaluate Digital Marketing Channels
  • Understand and Evaluate Digital Marketing Channels
Understand Available DM Channels
  • Introduction
  • Inputs
Understand Available DM Channels - Tools
  • Tools - Part 1
  • Tools - Part 2
Understand Available DM Channels - Outputs
  • Understanding of Available DM Channels
Evaluate DM Channels
  • Introduction
  • Inputs
  • Tools
  • Outputs