- Introduction
- Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
- Certification Schema for SMstudy® Certifications
- Key benefits of using the SMstudy® Guide
- Early Models of Sales and Marketing
- Fragmented New-Age Marketing
- Innovative Internet-Enabled Business Models
- Sales and Marketing as a Continuum
- Corporate Strategy and its Relationship to Sales and Marketing
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Digital Marketing Overview
- Understand and Evaluate Digital Marketing (DM) Channels
- Plan and Develop DM Channels
- Optimize Website
- Optimize Mobile/Tablet/Devices
- Optimize Social Media
- Other Important Elements of DM Channels
- Understand and Evaluate Digital Marketing Channels
- Introduction
- Inputs
- Tools - Part 1
- Tools - Part 2
- Understanding of Available DM Channels
- Introduction
- Inputs
- Tools
- Outputs