Introduction
- Introduction
How to use SMstudy® Guide?
- Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
- Certification Schema for SMstudy® Certifications
Why Use the SMstudy® Guide?
- Key benefits of Using the SMstudy® Guide
A Brief History of Marketing Research
- Early Models of Sales and Marketing
- Conventional Mass Media Marketing
- Fragmented New-Age Marketing
- Innovative Internet-based Business Models
- Sales and Marketing as a Continuum
Corporate Strategy Overview
- Corporate Strategy Overview
Aspects of Sales and Marketing
- Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
- Levels of Sales and Marketing Strategy
Marketing Strategy Overview
- Marketing Strategy Overview
Marketing Research Overview
- Marketing Research Overview
- Define Research Problem and Choose Research Design
- Data Collection
- Data Processing and Data Analysis
- Data Interpretation and Reporting
Define Research Problem and Choose Research Design
- Introduction
Define Research Problem
- Introduction
Define Research Problem-Inputs
- Inputs
Define Research Problem-Tools
- Tools-1
- Tools-2
- Tools-3
- Tools-4
Define Research Problem-Outputs
- Outputs
Choose Research Design
- Introduction
Choose Research Design-Inputs
- Inputs
Choose Research Design-Tools
- Tools-1
- Tools-2
- Tools-3
- Tools-4
- Tools-5
- Tools-6
Choose Research Design-Outputs
- Outputs
