- Introduction
- Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
- Certification Schema for SMstudy® Certifications
- Key benefits of using the SMstudy® Guide
- Barter System, Traditional Marketplace and Seller's Marketplace
- Conventional Mass Media Marketing
- Fragmented New-Age Marketing
- Innovative Internet-Enabled Business Models
- Sales and Marketing as a Continuum
- Corporate Strategy and its Relationship to Sales and Marketing
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Analyze Market Opportunity
- Define Competition, Targeting, and Positioning
- Determine Pricing and Distribution Strategies
- Determine Metrics, Objectives, Marketing Aspects, and Budget Allocation
- Impact of Marketing Strategy
- Analyze Market Opportunity
- Introduction
- Senior Management Directions & Insights, Organizational Capabilities
- Assumptions & Constraints, Existing Marketing Research Reports
- Meetings and Discussions
- Product Portfolio Analysis
- BCG Growth-Share Matrix
- Value Chain Analysis
- Marketing Research
- Strengths and Weaknesses, Marketing Research Reports
- Introduction
- Inputs
- Meetings and Discussions
- Porter’s Five Forces for Industry Attractiveness
- Market Analysis, Marketing Research
- PESTEL Analysis
- Outputs
- Introduction
- Inputs
- Meetings & Discussions, Demographic Segmentation and Psychographic Segmentation
- Behavioral Segmentation
- Company Characteristics-Based, Evaluation of Future Market Scenanarios
- Market Definition and Market Segments