Social Media Crisis Prevention

I help clients convert mindshare into market share through owned, shared, earned and paid media.

• Freelance journalism

• White papers

• Guest editorials

• Primary research

• SEO

• Commerce content

• Media relations

• Affiliate marketing

• Native advertising

• Local advertising

• Data visualization

• Podcasts

• Videos

• Content optimization

• Article briefs

• Editorial calendars

• Content operations

• Product landing pages

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.