Social Media Marketing Aimed At Maximum Engagement
  • Introduction & Course Overview
  • Choosing The Most Effective Social Media Platforms for Your Business
  • Overview & Features of The Largest Social Media Networks
  • Activity 1⇒ Choosing The Correct Social Media Platforms for Maximum Engagement
Creating Social Media Profiles That Encourage Engagement
  • Profile Photos, Banners & Headlines
  • Platform Features That Help Boost Engagement
  • Activity 2⇒ Set Up Your Social Media Profiles to Encourage Engagement
Creating Compelling Content
  • Shifting From a Company-Focused Monologue To a Audience-Focused Dialogue
  • Top Strategies for Engaging Your Audience
  • Content Creation Tools & Content Mix
  • Activity 3⇒ Creating Content That Encourages Engagement
Building Your Social Media Engagement Plan
  • Consider Your Audience
  • Timing & Frequency of Posts
  • Analytics & Engagement Metrics
  • Activity 4⇒ Create Your Social Media Engagement Plan
Conclusion
  • Final Thoughts & Next Steps
  • Activity 5: Identify Action Steps & Set Deadlines
Bonus Section
  • Congratulations!
  • Bonus Lecture