What is social media marketing?
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- Social media marketing is the process of using social platforms to reach both new and existing customers with a mix of entertaining, educational and promotional messaging. Businesses can use social media to market their products and services, gain attention for their brand, build a stronger connection with customers and considerably increase sales. Hi, I'm sadık Vural. I'm a marketing consultant, Q7 and a career coach for marketers and I've been lucky enough to help all kinds of businesses win with social media marketing for over a decade. This course is designed to introduce and simplify the key elements so your organization can harness the distinctive facets of social media marketing and achieve your version of success.
Use the provided handouts
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- This course is about exploring the fundamentals of social media marketing and using these principles to drive meaningful results for your business. What works for my coaching and consulting clients is putting these best practices into action and applying them to their unique circumstances. To help, I've included a series of handouts that I recommend you download now and reference throughout the course to more strategically build out your social media marketing activities. You'll see prompts throughout the course alerting you to the handouts that go with each lesson, but here's a quick summary of what's included. For starters, there's a social media strategy template that will help you build out the key sections of your own social media plans so you're organized, collaborative, and results driven from the beginning. Next, there is a marketing personas worksheet so you can keep track of all the important details of the different customer groups you'll need to reference when personalizing your messaging. There's a checklist for choosing the right social channels, a spreadsheet of editorial calendar templates you can start using right away, and a reference guide for customer service on social media. Lastly, I've put together a flow chart for social media integrations across departments and a checklist for finding the right creators worth partnering with on behalf of your organization. Let's begin!
