The course covers the fundamentals of creating a social media strategy, with a focus on corporate communication. It covers topics such as defining objectives, analyzing historical activity and competitors, content strategy, advertising strategy, and community management. By the end of the course, learners should be able to create a comprehensive social media strategy that aligns with their organization's goals and effectively engages their target audience.
The course is designed to provide learners with a comprehensive understanding of creating a social media strategy for corporate communication. The course content is structured into several lessons, each covering a specific aspect of social media strategy development.
The course begins with an introduction to social media strategy and the importance of having one. It explores the benefits of social media in corporate communication and the various ways it can help to achieve organizational objectives.
Here are some of the key topics covered in the course:
Marketing plan: Understanding the role of social media in the overall marketing plan, and how it fits into the media plan for other channels.
Analysis: Conducting historical activity analysis, competitor analysis, and using various tools for effective analysis.
Defining objectives: Learning how to set SMART objectives, the importance of short, medium, and long-term objectives, and identifying key performance indicators (KPIs) to track progress.
Content strategy: Understanding the creative process, identifying the right channels and formats, content planning, and creating an editorial plan.
Advertising strategy: Planning social media investments, allocating budgets, conducting A/B testing, and retargeting.
