Course Overview
  • Introduction to Workshop
Introduction to Social Media
  • Why Social Media is Perfect for Small Businesses
  • The Conversation Prism
Overview of Creating a Social Media Plan
  • Overview of Creating a Social Media Plan
Goal Setting and KPI (Key Performance Indicators)
  • Common Social Media Business Goals & Key Performance Indicators
  • Social Media Goal Setting & KPI Worksheet
The Discovery Stage
  • Defining Your Brand on Social Media
  • Defining Your Audience - Buyer Persona
  • Social Media Buyer Persona Worksheet
  • Spy on Your Competition
Deciding What Social Media Sites Should You Be On
  • What Social Media Sites Should You Be On?
  • Overview of Social Media Sites
  • Guide to Social Media Image Dimensions
  • Facebook Overview
  • Getting Started with Facebook
  • Twitter Overview
  • Getting Started with Twitter
  • LinkedIn Overview
  • Getting Started with LinkedIn
  • YouTube Overview
  • Getting Started with YouTube
  • Pinterest Overview
  • Getting Started with Pinterest
  • Instagram Overview
  • Getting Started with Instagram
  • Google My Business & Google+ Overview
  • Getting Started with Google+ Pages for Business
  • Other Social Media Sites
Social Media and Content Marketing
  • Social Media and Content Marketing
  • Time Saving Techniques for Content Marketing
Communicating Through Social Media
  • Communicating through Social Media
The Psychology of Social Media
  • The Psychology of Social Media
Pushing Out Your Content through Social Media
  • Automating the Process with Social Media Management Tools
  • My Favorite Social Media Magmement Tool
Coupons, Ads, Promotions, & Sweepstakes
  • Coupons, Ads, Promotions & Sweepstakes oh my!
Integrating Social Media with Your Website
  • Integrating Social Media with Your Website
Integrating Your Social Media Campaign Offline
  • Integrating Your Social Media Campaign Offline
Don't Forget About Email Marketing
  • Don't Forget About Email
Bonus Materials -- Tips, Tools & Tricks for Getting Your Social Media Plan Done
  • Tips, Tools & Tricks
  • Include High-end Graphics on a Low-end Budget
  • Post to Social Media at the Most Likely to be Viewed
Tracking Your Performance
  • Tracking Your Performance
Wrap Up
  • Wrap Up
Bonus Materials
  • Bonus Materials
  • Website & SEO Bonus Materials