Idea Validation and Customer Discovery
  • Introduction
  • Is this problem worth solving?
  • What is the size of the addressable market?
  • What are the market unmet needs?
  • Case Study: Whatsapp
Preparation for User Acquisition & Growth
  • Introduction & Choosing a market and a product.
  • Current Process Matrix
Market Segmentation
  • Framework to decide your Market Segment
Strategy
  • Introduction
  • Components of the Strategy Matrix
  • Strategy Component: How to win?
  • Validating a feature or capability
  • Case Study: Southwest Airlines
Product Positioning
  • Introduction & Advantages of Positioning
  • Features to User Benefits
  • Our Product's Positoning
PSB Marketing Approach
  • User Persona vs PSB Approach
  • Messaging Framework
  • Messaging Framework Part 2
  • Listing down User Problems
  • Problem Marketing
  • Solution Marketing
Traction Channels
  • Introduction and types of traction channels
  • Examples
  • Bulls Eye Framework:
Startup Valuation Methods
  • Basic Terminologies
  • Market Comparison Method
  • Berkus Method
  • Risk Mitigation Method
  • VC Quick Method
Pitching to Investors Guide
  • Vision Statement, Alignment and Examples
  • Advisors
  • Elevator Pitch
  • Pitch Deck