Introduction
  • Introduction
Storytelling basics
  • What are stories good for?
  • The Origin of stories
  • The Hero's journey
  • The elements of a story
  • Beginnings and Endings
  • The elements of a business story - The SUCCES formula
  • How to use Aristotle's rhetoric in business storytelling
Micro-view: Storytelling for managers and leaders
  • Leadership storytelling
  • The Four Manager Stories
  • How to build your story portfolio
Macro-view: Corporate storytelling
  • Corporate Storytelling. An introduction
  • The Four Corporate Stories
  • Storytelling Sins - the 4 biggest storytelling mistakes to avoid
Practical storytelling tools and outlook
  • A Fable
  • What is a hero?
  • The age of the storyteller