Entrance
  • Giriş
Selecting Social Media Platforms
  • 1.1. Finding the right audience
  • 1.2. Finding the right content types
  • 1.3. Finding the right feature
Promoting Content with Social Media
  • 2.1. Teasing content
  • 2.2. Encouraging content sharing
  • 2.3. Advertising content
Managing and Growing a Social Media Audience
  • 3.1. Planning a cadence of content updates
  • 3.2. Creating unique content for social media
  • 3.3. Setting the right tone for engagement
  • 3.4. Encouraging user-generated content
Partnering with Influencers
  • 4.1. Researching an influencer's audience
  • 4.2. Understanding an influencer's brand
  • 4.3. Creating an influencer campaign
  • 4.4. Using an influencer program service
Tips for Major Social Networks
  • 5.1. Content marketing on LinkedIn
  • 5.2. Content marketing on Facebook
  • 5.3. Content marketing on Twitter
  • 5.4. Content marketing on YouTube
  • 5.5. Content marketing on Pinterest
  • 5.6. Content marketing on Instagram
  • 5.7. Content marketing on TikTok
Evaluating Impact
  • 6.1. Tracking social media reach
  • 6.2. Tracking social media engagement
  • 6.3. Tracking social media sentiment