Strategic Frameworks & Tools for Growth" delves into the essential concepts and methodologies that underpin successful business expansion. The course is designed to provide students with a thorough understanding of strategic frameworks and their practical application. Among the key frameworks covered are SWOT analysis, which helps identify strengths, weaknesses, opportunities, and threats; PESTLE analysis, which examines external factors like politics, economics, social trends, technology, legal aspects, and environmental issues; and Porter's Five Forces, which explores the competitive dynamics within industries.
Students will explore these frameworks through a mix of theoretical knowledge and hands-on application. They will be guided through real-world scenarios that demonstrate how strategic frameworks can inform business decisions. This approach helps students understand the importance of context when applying these concepts to various industries and business models.
In addition to strategic frameworks, the course introduces several tools that are instrumental in evaluating business performance and supporting strategic decision-making. These include balanced scorecards, which provide a comprehensive view of business performance across multiple metrics, and value chain analysis, which breaks down business operations to identify areas for improvement and opportunities for value creation.
The course emphasizes interactive learning, with case studies and group projects designed to foster collaboration and critical thinking. Students will work in teams to analyze business environments, identify growth opportunities, and develop comprehensive strategic plans. This collaborative approach simulates real-world business settings, encouraging students to consider diverse perspectives and develop effective communication skills.
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Ameya A is a faculty at ATLAS SkillTech University with expertise in strategic management and growth hacking. He brings a mix of industry experience and academic knowledge to the classroom, offering students valuable insights into modern business strategies. This course focuses on key concepts in business planning, competitive analysis, and innovative marketing techniques. Through case studies and practical exercises, students learn to navigate real-world challenges and develop skills that are in high demand in today's business environment. This faculty's approach emphasizes a blend of theory and practice, ensuring that students are well-prepared for the evolving demands of the industry.
