Strategic Marketing Process
  • Marketing Management
  • Concepts of Marketing Management
  • Marketing Management Concepts
  • Concepts of Strategic Management
  • Strategic Marketing Basics
  • Vision
  • Mission Statement
  • Strategy, Tactics and Objectives
  • Strategy and Goals
Principles of Strategic Thinking and the Planning Process
  • Strategic Thinking
  • Strategic Planning
  • Strategic Situational Analysis
  • Basic Market Strategies
Customer Behavior
  • Customer Influences
  • Decision-making process
  • Purchasing Behavior of Organizations
Product Marketing Strategies
  • Product Marketing Strategy
  • Character and Quality Strategy
  • Product Life Cycle Strategies
Marketing Strategies
  • Price Strategies
  • Distribution Strategy
  • Communicational Strategy