Introduction
  • The advantages of the Canary Islands by PROEXCA
  • Introduction by the Head of studies MBA Business School
  • The advantages of the Canary Islands 1
  • Case study: Introduction
  • Definition and characteristics of international marketing
  • The internationalization of companies and the export of products
  • The positioning and commercialization of products in Africa
  • The needs of the consumer in the African market
  • Case study about international strategies
  • Case study about international markets
  • Definition,characteristics and main concepts
  • The concepts, principles, methods and tools
  • Financial instruments of foreign trade
  • Final questions about the course
  • Information about MBA Business School
  • Bonus lecture: Information about part II of this course