Introduction
  • Introduction
  • What You'll Learn In This Course
  • What is Sales Copywriting?
  • Intro Section Quiz
Identify Your Prospect's Needs
  • Identify Who Is Your Ideal Client
  • Describe The Problem Of The Ideal Client
  • Use More "You" Than "I"
  • Talk To A Specific Person
  • Pain Avoidance Is A Better Motivator Than Pleasure
  • Why Do People Buy?
  • People Buy With Emotion And Justify With Logic
  • Use Your Prospect's Words
  • Section 2 Quiz
Show What Makes You Different and Unique
  • Show How You're Different From The Competition
  • Explain What Makes You Unique
  • Better To Be Different Than To Be Better
  • Unique Selling Advantage
  • Section 3 Quiz
Summary Section
  • Your Opinion Matters
  • Course Summary