Introduction
  • About the course
  • The framework
  • Tracking evidence
What
  • What evidence
  • Conversion funnel
  • Page data
Who
  • Who evidence
  • Audience data
  • Surveys
Why
  • Why evidence
  • Heatmaps
  • Visitor recordings
  • Remote user testing 1
  • Remote user testing 2
How
  • How evidence
  • Competitor analysis
  • Design testing
  • Guerrilla user testing
Final thoughts
  • Next steps