Introduction
  • Growth Challenge Presentation
  • Presentation of Course Creator
  • Growth Challenge: Curriculum
  • Growth Challenge: Mind Map
  • Growth Challenge: Course Activities
Day 1
  • Intro
  • Why the Luxury Growth Strategy is worth to be considered for non-luxury brands
  • The Luxury Growth Strategy for your Business
  • What can you Learn, Borrow and Adapt for your Business?
  • Day 1 Activity: Brand Assessment Worksheet
  • Day 1
Day 2
  • "Luxury Management Secrets" I want to share with you
  • What can you Learn, Borrow and Adapt for your Business?
  • How to Sell to Luxury Consumers
  • Day 2 Activity: Luxury Rules Checklist
  • Day 2
Day 3
  • Key Takeaways
  • Day 3 Activity: Action Tool Checklist
  • Day 3
  • The Path to Growth
Conclusion
  • Conclusion
  • Bonus Lecture