The One Conversation: how to fix or grow any business

This conversation is the distillation of lessons learned from consulting hundreds of small businesses, in varying industries,
and all around the world.

I refer to this course as "the one conversation" because this is the first conversation I'd have if I were consulting with any business on the planet. The approach is to think through your business holistically, starting with identifying the high level milestones your leads and prospects experience, and then examining the gaps between those milestones to spot and prioritize opportunities for improvement. You can think of it as a progressive diagnostic - when you engage in this conversation, it prompts thoughtful reflection on your current business reality, and the gap between that and the ideal business future.

I believe the lessons in this course are irrefutable, invaluable, and universally relevant (bold claim, I know).

We took the patterns that were revealed from these conversations and translated them into a curriculum that can help any small business reveal opportunities, and prioritize the path forward.

In six modules we'll work through establishing the milestones of your customer's journey, paving the path between them, and analyzing that journey to reveal your top opportunity so that you can pursue it with confidence. There is a peace of mind that comes along with knowing the thing you're working on is indeed the best use of your time - and this diagnostic helps produce that level of clarity.