Introduction
  • Introduction
  • The importance of understanding the psychology of influence
  • The science of persuasion
  • The Psychology of influence
  • Test Your Knowledge (1)
The Psychology of Influence
  • The Science of Persuasion Principle #1 - Reciprocity
  • The Science of Persuasion Principle #2 - Commitment
  • The Science of Persuasion Principle #3 - Social Proof
  • The Science of Persuasion Principle #4 - Sympathy
  • The Science of Persuasion Principle #5 - Authority
  • The Science of Persuasion Principle #6 - Scarcity
  • Test Your Knowledge (2)
Knowing Your Audience
  • Knowing Your Audience
  • Understanding stakeholder analysis
  • Identifying stakeholder expectations and needs
  • Creating a stakeholder map
  • The Case Study
  • Test Your Knowledge (3)
Building Credibility
  • Building your credibility
  • Establishing credibility with stakeholders
  • Demonstrating competence and expertise
  • Building your personal brand as a project manager
  • Personal Brand Development Plan