Introduction to the Course & Email Marketing
  • Introduction + Special Invitation (Must Watch)
  • Want 1-on-1 Access to Me? Follow Me on LinkedIn
  • Introduction to the Course
  • How is Email Marketing Different in the Digital Age?
Crafting the Perfect Email
  • A Clear, Attention Grabbing Subject Line
  • A Real Sender
  • Company Branding
  • Personalized Email Copy
  • Strategic Email Segmenting
  • Your Value Proposition
  • Creating Effective Call to Actions
  • Relevant Powerful Image
  • A Secondary Call-to-Action
  • Social Sharing & Buttons
  • Link to Privacy Policy
  • Unsubscribe Button
Onboarding Emails: Get them on board so you can effectively sell later
  • Intro to Onboarding Emails
  • Welcome Emails
  • Personal Welcome Emails
  • Getting Started Emails
  • Free Trial Ending Emails
  • Activation Emails
  • Nudge Emails
  • Complete Your Profile Emails
  • Upsell Emails
  • RESOURCE: Complete Downloadable Examples of Onboarding Emails
Subscriber Emails: How to Keep Your Subscribers Happy with being on Your List
  • Intro to Subscriber Emails
  • New Feature Emails
  • New Blog Post Emails
  • Thank You Emails
  • Newsletters
  • Round-up Emails
  • Course Emails
  • RESOURCE: Complete Downloadable Examples of Subscriber Emails
Promotional Emails: How to Sell to Your List without actually 'Selling'
  • Intro to Promotional Emails
  • Special Offer Emails
  • Sale Emails
  • Holiday Offer Emails
  • Event Announcement Emails
  • Upgrade Emails
  • Click-Bait Emails
  • "Did You Know?" Emails
  • Apology Emails
  • Invitation Emails
  • RESOURCE: Complete Downloadable Examples of Promotional Emails
Transactional Emails: Triggering Emails When Your Subscribers Interact With You
  • Intro to Transactional Emails
  • Receipt Emails
  • Password Reset Emails
  • Double Opt-In Emails
  • Notification Emails
  • Shipping Confirmation Emails
  • Subscription Renewal Emails
  • App Extension Emails
  • RESOURCE: Complete Downloadable Examples of Transactional Emails
Behavioural Emails: Automate Your Emails When Your Subscriber Act a Certain Way
  • Intro to Behavioural Emails
  • “Here’s That Thing You Asked For” Emails
  • Abandoned Shopping Cart Emails
  • Browsing History Emails
  • “Something Went Wrong With Your Account” Emails
  • “Please Leave a Review” Emails
  • “You Might Also Like” Emails
  • Survey Emails
  • Milestone Emails
  • Fake Transactional Emails
  • Social Proof Emails
  • Retention Emails
  • RESOURCE: Complete Downloadable Examples of Behavioural Emails
Course Conclusion
  • Connect with Basim Salim
  • Thank You and a Little Favour!
  • BONUS: A little gift for you...