Introduction
  • Why is a marketing strategy important?
  • COURSE UPDATE: ACCESS YOUR MARKETING STRATEGY MASTER DOCUMENT HERE!!!
Strategy
  • Defining your company's strategic vision
  • Identifying company milestones
  • Setting Key Performance Indicators and Aligning Goals
  • Creating Customer Personas
  • Mapping Customer Journeys
  • Identifying Competitive Matrix
Implementation
  • Identify your Growth Channels
  • Initiative Management System
Reporting
  • How to Determine KPI and Initiative Success
Course Conclusion
  • Thanks and next steps!