Section 1: A Very Different Way of Looking at Business, Marketing, and Trust
  • Course Overview
  • 1. A Very Different Way of Looking at Business, Marketing, and Trust
  • The Origin of 'They Ask, You Answer'
  • The Buyers Zero Moment of Truth
  • We're Different
  • A Revolutionary Marketing Strategy: Answer Customers' Questions
  • Developing Your First 100+ Blog Article Topics
  • The 'CarMax Effect' and How to Have a Healthy Relationship with Fear
  • Assignment
Section 2: 5 Blog Topics Guaranteed to Generate More Traffic, Leads, and Sales
  • Introduction
  • The 5 Questions That Buyers Obsess Over
  • The Big 5: Cost and Price
  • The Big 5: Problems
  • The Big 5:Versus and Comparison
  • The Big 5: Reviews and Best in Class
  • Who Should Influence What We Say Online?
  • Assignment
Section 3: The Impact of They Ask, You Answer on Sales Teams
  • Introduction
  • 7 Benefits of Sales Teams Embracing They Ask, You Answer
  • The Magic Number 30
  • Content Never Sleeps
  • Assignment
Section 4: How Do I Implement They Ask, You Answer?
  • Introduction
  • Insourcing
  • Buy-in from Top to Bottom
  • The Content Manager
  • Using the Right Tools
  • Assignment
Section 5: The Perfect Inbound Website
  • Introduction
  • Real-Time Conversations
  • Self-Selection Tools
Bonus Lecture
  • Bonus Lecture