課程搭配「行銷贏家」這套軟體，讓同學在做中學的環境中，學習如何決定一件商品的訂價。在課程中會學到:訂價分析、需求預估、成本預估、競爭者分析、損益平衡點...等等重點。
行銷贏家軟體介紹：
–培訓行銷經理人所設計的模擬經營學習系統，由行銷管理的觀點出發，教師透過參數操作系統設計各種經營情境，進行的經營模擬動態競爭競賽。從STP及4P行銷組合著手，執行生產、銷售、人事及財務等決策，在市場上與數家類似規模的廠商相互競爭，經營成果除了傳統的財務三表外，還有品類管理分析與32個經營分析指標。競賽者可以根據經營分析指標進行經營策略修正，進行每一期的經營決策，達成企業目標。
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Top-BOSS, founded in Taiwan in 2002, expanded its operations into mainland China in 2003 with a service base. By 2020, the company extended its services to Hong Kong, followed by its expansion to Indonesia, and then Thailand in 2021, and then Vietnam and Singapore in 2022. Looking ahead, Top-BOSS has ambitious plans to establish additional service bases in all Southeast Asian countries in the near future.
Top-BOSS is a leading provider of business simulation platforms for education and training. Our mission is to assist students and entrepreneurs in navigating the challenges they face in learning business skills so essential for an uncertain business environment. With a focus on application-oriented and competency-based teaching methods, we foster the development of practical skills and draw out the unique talents in our learners. Through immersive learning using business simulation games, learners practice teamwork in decision-making, test business strategies, and experience the real-life consequences of their decisions within a virtual business environment.
Our Slogan...
Changing the world through Business Simulation!
Top-BOSS於2002年在台灣成立，並於2003年將業務擴展至中國大陸並設有服務基地。 到2020 年，該公司將服務擴展至香港，隨後擴展到印度尼西亞，然後在2021 年擴展到泰國，然後在2022 年擴展到越南和新加坡。展望未來，Top-BOSS 制定了雄心勃勃的計劃，將在東南亞所有地區建立更多服務基地不久的將來，亞洲國家。
Top-BOSS是領先的商業模擬教育和培訓平台提供者。 我們的使命是幫助學生和企業家應對他們在學習商業技能時所面臨的挑戰，這對於不確定的商業環境至關重要。 我們著重以應用為導向、以能力為基礎的教學方法，促進實務技能的發展，並培養學習者的獨特才能。 透過使用商業模擬遊戲的沉浸式學習，學習者練習決策中的團隊合作，測試商業策略，並在虛擬商業環境中體驗決策的現實後果。
讓我們透過有意義的遊戲來改變世界！
