Introduction
  • What is an Unconventional Entrepreneur?
Strategic Generosity: Give with a Purpose
  • What is Strategic Generosity?
  • Case Study #1: WestJet
  • Case Study #2: Gary Vaynerchuk
  • Defining Your Purpose
  • How To Apply
  • Three Final Notes
  • Strategic Generosity Review
Expertise: Don't Sell, Teach
  • Why This Strategy Works in an Information Age
  • How to Become an Expert
  • Case Study: Bill Baren
  • Why an Educated Customer is Your Best Customer
  • A Common Objection
  • How To Apply
  • Expertise Review
Character: Focus on Your Who
  • Character Introduction
  • Does Character Even Matter?
  • Reverse Case Study
  • The 3 Main Points of Character (+ Worksheet)
  • How To Apply
  • Character Review
Transparency: Show More Skin
  • Introduction
  • Case Study #1: Shay Butler
  • Case Study #2: Pat Flynn
  • How to Apply: 3 Keys to Successful Transparency
  • How to Shape Your Story
  • Transparency Review
Charity: Be Known for the Difference You Make
  • Introduction
  • Case Study: Sevenly
  • 5 Ways Charity Can Help Your Business
  • How to Pick the Right Charity Partner
  • Charity Review
Persistence: Why People Who Stay Win
  • Introduction
  • Case Study: Ulysses S. Grant
  • How Persistence Can Help Your Business
  • How to Apply: 4 Keys to Developing Your Persistence
  • Persistence Challenge
  • Persistence Review
Conclusion
  • The Final Lecture