Introduction
  • Setting the Stage for Validation
  • What is Startup Validation?
  • 3 Common Validation Mistakes
  • Why is Validation Important?
  • What Does Successful Validation Look Like?
Validation Components and Configurations
  • 5 Essential Validation Questions
  • 3 Components to Run Experiments
  • Introduction to Configurations
  • B2B and B2C Configuration Examples
  • Section 2 Summary
Generate Traffic For Your Idea
  • Section 3 Intro
  • 4 Channels to Generate Traffic
  • Paid Marketing
  • Outreach
  • Community
  • Hustle
  • How to Choose a Channel
Communicate Your Idea
  • Section 4 Intro
  • Build a Website
  • Create Sales Material
  • Send Emails and Messages
  • Talk to People
  • How to Choose a Channel
Measuring User Interest
  • How to Measure User Interest
  • Ranking Measures of Interest
  • Create Interest Funnels