Ethical Relativism - Prima Facie - Virtue-Based Ethics
  • Ethical Relativism: It Depends.
  • Absolute Truths
  • Prima Facie & Fidelity
  • Prima Facie & Compensation
  • Introduction to Virtue-Based Ethics
  • Development of Virtue-Based Ethics & What is Virtue?
  • Important Questions for Virtue
  • Research Question
Ethics in PR
  • Key Ideas of Ethics in PR
  • Development of PR Ethics I
  • Development of PR Ethics II
  • Code of Athens and Lisbon I
  • Code of Athens and Lisbon II
  • Cross-Cultural Universal Moral Principles
  • What are the key ideas of Ethics in PR?
Importance of Values in Public Relations
  • Values in PR
  • Values in Work Life
  • 4 Main Questions for Values
  • A Case for Values
  • PR and Social Responsibility
  • PR and Sustainability
  • PR: From Personal to Company
  • Briefly explain the 4 main values.
Relationships and Layers of Public Relations
  • Revision + Important Values
  • Coalition of Theory and Practice
  • Developing Relationships
  • Temptation and Loyalty
  • Theory of the Benality of the Evil
  • 4 Different Roles of PR Person
  • 5 Level Schema I : Entitlement - Self-Interest - Enlightened Self-Interest
  • Level Schema II : Social Responsibility - Kingdom of Ends
  • What are the roles of a PR Person?
Dialogue and Ethical Justification in Public Relations
  • Dialogue and Perspectives
  • 5 Different Levels of Ethical Justifications
  • Bell Pottinger Case: The Story
  • Bell Pottinger Case: Self-Interest Model of Barney
  • Bell Pottinger Case: Crisis Management
  • What are the 5 different levels of ethical justification?