- The plan
- The most important thing
- The Snag
- Our First Strategy
- Quick Demonstration of First Strategy
- Our Second Strategy
- Quick Demonstration of Second Strategy
- Our Third Strategy
- Quick Demonstration of Third Strategy
- Au revoir!
Have you set out to make a video on your own expecting great things but when you've finished, it just seems flat?
Like something's missing?
Or didn't you get that far? Did the fog roll in and suddenly what seemed to clear at first became fuzzy and unachievable and you just didn't know why.
It used to happen to me all the time! AND IT WAS MY JOB!!!
Working as a presenter and video journalist with the BBC I mad over 500 features for broadcast. While some were celebrated nationally as examples of video-making at it's most creative, some went unmentioned in the after programme meetings (a sign that they had been immediately forgettable). I used to think it was all just down to chance.
But then, working independently, I made over a thousand video features. These made me realise that making video should be something that everyone can do on their own. So I began to think about how I could teach it.
Smartphones and tablets make the filming and editing easy, but that's not what we're looking at here. We're looking at how to make sure EVERY video we go on to create hits the spot.
Becoming an Instructor with LinkedIn Learning led me to realise that really there are three fundamental principles that form the foundations of great video. Keep these in mind and every video you make will be great!
It took me twenty years to work these out. But it'll only take me twenty minutes or so to share them with you. Then video-wise the world's your oyster!
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Rob Glass has worked in broadcasting for 20 years, working as a television presenter for both BBC and ITV. He found his niche as a video journalist, single-handedly filming and editing features for BBC News as well as training other BBC journalists. In 2004, he set up independently to help other organisations communicate using video, producing over 1,000 video features. Having witnessed the power of well-made video first hand, Rob grew passionate about passing this power on. Before travel restrictions, Rob ran workshops around the world for organisations such as Siemens, Deloitte and Disney. As well as leading Masterclasses for The Guardian, Rob also writes and presents online courses for LinkedIn Learning, based in California.