Introduction
  • Course Overview
Video Content and Today's Changing Buyer
  • Introduction
  • Thinking Like A Media Company
  • 5 Keys to an Incredibly Successful Culture of Video
  • Shortening Your Sales Cycle with Video
  • Assignment
Leveraging a Buyer-Centric Video Sales Strategy
  • Introduction
  • The Selling 7: 80% Videos
  • The Selling 7: Product and Service Fit Videos
  • The Selling 7: Landing Page Videos
  • The Selling 7: Bio Videos
  • The Selling 7: Claims We Make Videos
  • The Selling 7: Customer Journey Videos
  • The Selling 7: Cost and Pricing Videos
  • Assignment
Using Video in Your Everyday Sales Communication
  • Introduction
  • The Major Problems Sales Teams Face with Digital Communication
  • Harness The Power of Personalized Video in Email
  • 4 Ways to Use 1:1 Video in Your Sales Process
  • Assignment
A Structure for Effective Sales Videos
  • Introduction
  • Why Have a Framework for Video Communication?
  • How To Properly Structure a Sales Video
  • How To Apply Structure to 1:1 Videos
  • Assignment