- What is campaigning?
- Approaches to campaigning
- The TEA test
- What makes for a good campaign
- How policy change happens
- What qualities do campaigners need?
- Conclusion and next steps
- Bonus lecture: campaigning and storytelling
- What is campaigning?
Are there things that you would like to change and have you ever thought that you would like to know more about campaigning? If so, then this short course is just for you. By the end of the course you will be able to:
- Define campaigning
- Understand the different approaches to campaigning
- Know what makes for an effective campaign
Based on my practical experience from around the world supporting people campaign for policy and practice change, this course will give you an introduction to campaigning and aims to fire your enthusiasm to learn more about how you can campaign for change.
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About the instructors
- 4.14 Calificación
- 3714 Estudiantes
- 2 Cursos
Campaigner |Teacher | Catalyst
Jonathan is an independent campaigner and teacher supporting charities and not-for-profits to campaign for change around the world . He has built a strong and successful track record of leading successful advocacy campaigns over the past 20 years. He led one of OXFAM GB’s global campaigns, has led successful UK campaigns on refugee and housing issues, and until recently led policy, research and advocacy for the British Red Cross.
He has extensive experience of supporting the development of advocacy campaigns across the world including: the Balkans, Bangladesh, Ethiopia, Haiti, Nigeria, Peru, Senegal, Somaliland, South Africa, Sudan, Tajikistan, Tanzania, Thailand and across Europe. He was also a visiting lecturer at City University in London on the MA in political communication from 2012-2015.
Among his voluntary roles, Jonathan is National Chair of City of Sanctuary UK (building a national movement in defence of asylum seekers and refugees).
Born in South Africa, he was educated at Durham (BA Hons History), Leicester (PGCE), Loughborough (MBA) and City (PG Certificate in Academic Practice) universities. He is a qualified teacher and a fellow of the Higher Education Academy.
This course provides a useful perspective on the motivations and methods of organizing an honest campaign. This is somewhat different that what the general public sees in the US these days.
Wanted a quick overview of campaigning and seems to be delivering that. I'm happy with it. Also like Jonathan's slow paced, calm tone.
very interesting. chimes with experience but good to have it articulated like this
This was a great overview and introduction to campaigning. Jonathan had clear, simple slides and delivered the information with confidence and authority in a calm and relaxed manner, supporting his descriptions with appropriate examples. I have only been "campaigning" for the last year or so and have not found it easy to understand. I have tried to gain a clear understanding and direction from other sources but it seems many people find this topic difficult to explain in a simple manner. Other explanations are either overly complex and involved, lack clarity or they try to explain campaigning by simply describing their experience, which may not be a generic example and therefore not easily translate to another campaign. Jonathon has developed a simple explanation and overview of advocacy campaigning and I will be recommending this course to many others. I also liked the fact that Jonathan had reviewed his own course and added an additional lecture to cover a topic he believed was important to improve this introduction. Thank you Jonathan!