Prepare before you hit the send button of your cold email
  • Outbound outreach preparations
  • Setting up a dedicated email account on a separate domain
  • Warm up process: setting an email account
  • Warm up process: setting up SPF and DKIM
  • Warm up process: sending a couple of emails a day manually
  • Warm up process: verifying domain and email server IP reputation
Build a client list
  • Focus on the quality of your list
  • ICP (Ideal Customer Profile) definition
  • Looking for places where your clients hang out
  • Planning a copy of your cold email
  • Collecting information about your clients
  • Looking for email contacts
Write a cold email
  • Cold email
  • From line and signature
  • Subject line of your cold email
  • Introduction of your cold email
  • Value proposition of your cold email
  • Call-to-action (CTA) of your cold email
  • Spam-triggering words
  • Personalization of your cold email
Prepare cold email follow-ups
  • The importance of follow-ups in cold email campaigns
  • Writing a follow-up email that works
  • Follow-up frequency
  • Boosting sales engagement with follow-ups
Optimize your campaign
  • Email stats to care about
  • A/B tests
  • Using A/B test to improve the open rate
  • Using A/B tests to get positive replies
  • Improving deliverability rate