If you’re not marketing on YouTube yet, it’s time to get started. With more than 2 billion active users, there’s never been a better time to get your business on the world’s second-most popular social media platform and reach a new audience.
YouTube is also the world’s second-largest search engine, right after Google, which makes it fertile ground for free organic marketing.
Between Facebook, Youtube, Instagram, Twitter, Linkedin, and all the other social platforms, it’s hard to know where you should invest your time. While it’s never bad to be present on all platforms, setting up a YouTube channel for your business should be your top priority.
Why? Video dominates social media, and YouTube is the largest platform entirely dedicated to it.
The number of marketers and consumers already using the platform speaks to its power. Oberlo found that 8 out of 10 marketers consider YouTube to be the most effective video marketing platform.
Likewise, of its 2 billion users, Google found that 90% of people use YouTube to discover new products.
Surprisingly, YouTube is a relatively untapped platform for small businesses. Only 9% of small businesses have signed up for it, which suggests there’s still plenty of space left for your business.
YouTube is the second largest search engine in the world
YouTube is used by 55% of marketers
People watch over 1 billion hours of YouTube video content each day
YouTube is available in over 100 countries and 80 languages
Over 500 hours of video content is uploaded to YouTube every minute
Views on videos targeted at “beginners” increased 50% in 2020
YouTube is the most widely used social platform among US adults
YouTube generated over $5 billion in advertising revenue in Q3 2020
Source: Sproutsocial
Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month.
If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.
But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy.
Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later.
