Hi
During this course, you will learn about the most revolutionary concept in eCommerce since the introduction of cookies. It is called zero-party data. Technically, they are cookies. However, their function and applications are quite different from traditional ones.
In subsequent lessons, we will review the basic facts about cookies and outline how first and third-party cookies have been used in eCommerce. You will learn how eCommerce is changing and why a new tool is needed to meet the demands.
You will learn about the nature of third-party cookies and the weird relationship between customers and eCommerce businesses because of them.
Then, we will explain why first-party data is not so different from third-party data and the flaws they share. In the same lesson, we will introduce you to the revolutionary concept of zero-party data. You will learn what they are, how they work, and its advantages. In addition, you will see various examples of the kind of information that can be considered zero-party data.
Finally, we will introduce you to our new zero-party data focused Customer Data Platform. It is the first tool in the industry designed to collect, manage and make zero-party data actionable.
So, without further delay,
Let’s jump in!
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SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.
SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.
The company is based in Kraków, Poland, and employs 300 highly experienced consultants, data scientists, and engineers. SALESmanago works internationally via an extensive network of over 1000 reselling partners.
