Introduction
  • Introduction: When good words go bad
Pre-Game
  • Your business is talking, but what is it saying?
  • Business Messaging Challenges & Solutions
  • What good messaging can do for you
Everyday words to drop
  • The words you don't notice that you are using
  • Why you don't want to "help" people
  • Your work isn't "good quality"
  • Don't try to be "better"
  • You don't "think" that really
  • Nobody is "perfect", not even you
  • Please don't sell to "everyone"
  • You do not offer "Peace of mind"
  • Your "failure" really isn't... a failure
  • Auditing & Replacing Unprofessional Language
  • Why are these words a problem?
Jargon you don't even know you use
  • The use of jargon is a distortion of words
  • Why "leverage" when you can just use?
  • The "synergy" of collaboration
  • In business we don't "touch base"
  • How hard is it to "See the big picture"
  • No. You aren't being "Disruptive"
  • Stop giving "110%"
  • You don't want to "Get to the next level"
  • You are not as "Strategic" as you think
  • "Blue sky thinking" puts your head in the clouds
  • Life isn't about what is "Outside the box"
  • Don’t “circle back”, go straight to the point
  • Look beyond ”work hard, play hard” for work life balance
  • Why “hopping on a call” doesn’t work
  • You can’t fix it if you “table it”
  • Break the chains of “alignment” with actual collaboration
  • Auditing & Replacing Unprofessional Language
What you want to say instead
  • Crafting clarity: how to replace harmful words
  • Flip the Script: Messaging for Your Clients, Not Yourself
  • Cut the Jargon, Speak Human: a How To
  • The Core Idea: One Sentence Marketing Message
  • Why Not An Elevator Pitch?
Be Heard, Be Understood: Effective Communication
  • Be Understood: The Point of Communication
  • Speaking How To: Speak with Confidence in Any Business Setting
  • The Science of Listening: Why People Tune Out
  • Communication that Converts: Beyond Sales to Value
  • Content is King, But Context is Queen: Optimize for who, what, where
  • The Secret To Engaging Communication: Adapt
Communicating with clients and prospects: tips and tricks
  • Decode Communication: Speak Clearly and Win Clients
  • From 'It Depends' to Done Deals: Be Specific
  • Clear Communication: The Power of Less
  • Tailoring Your Message for Client Priorities
  • Compelling Conversations for Business Professionals
  • To Hear And To See: Using Visual Aids For Top Effect
  • Accountability in Communication: Take Ownership of Clarity
  • Craft Job Descriptions That Won’t Get You Ghosted
Communicating with colleagues and employees: tips and tricks
  • Strengthening Your Team Through Internal Communication
  • Why Internal Communication Matters: Alignment and Engagement
  • The Common Pitfalls of Internal Communication
  • Boosting Collaboration: How to Master Internal Business Communication
Confident Conversations: Mastering Questions, Repetition & Follow-Up
  • How To Have Conversations: Give & Take in Business Communication
  • How To Ask: Good Questions Drive Business
  • How To Repeat: The Art of Reframing
  • How To Mirror: No Monkey Business
  • How To Follow Up: Turning Leads into Loyal Clients
Conclusion
  • Congratulations!