Sherrill offers her course for aspiring and established fashion and interior designers providing easy to understand routes to building a recognizable brand. The course is designed to be helpful and informative to designers that opt to just work locally as well as designers looking to build a national brand. She eschews the very idea of hiring outside forms for logos or branding and gives designers a clear path to determine their own branding from inception all the way to designing and sourcing a perfect Shopping Bag...with fun anecdotes Sherrill takes the designer of a crash course of establishing themselves in the most authentic way- unearthing the colors, designs, packaging, product extensions that most dig firms pay outsiders to achieve. IN her 40+ year career Sherrill knows the process of Branding without either hiring a Branding firm to remain without a clear direction of how to Brand their collection or themselves.
The student gets an action packed fast track to their own personal branding. Starting with a logo and a signature color, sherrill holds the designers hand through developing packaging and actually incorporating their signature motifs into the actual products. So a Cratier Panther used on their logo and used in packaging is also used on their jewelry and handbag collections. A Gucci bag has their logo and then the logo repeats throughout their stores.
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Marcia Sherrill, a member of the fashion industry's most prestigious invitation-only organization, The Council of Fashion Designers of America continues to sell her luxury lines through the work din high-end Department and Specialty stores as well as on-line. She has been profiled by The New York Times, Elle, House Beautiful, Town and Country and all the leading press. She has her designs in the Metropolitan Museum of Arts Permanent collection.
Staring her career in design as an interior decorator her apartments and homes have been featured in Elle Decor, House Beautiful, Harpers Bazaar, New York Magazine, Southern Accents as well as many other leading shelter magazines. Her home Collection has been featured in numerous magazines and she has designed rooms in Showhouses in New York, Atlanta and her hometown of Birmingham, Alabama. Her store designs for her own stores and in-store boutiques at London's Harvey Nichols and Japan's Takashimaya have all been written up and she was ivied to join the Board of Retail Store image Magazine. She has also appeared as a guest over 200 times on Network and Cable TV shows from TheToday Show to CBS, Lifetime, Fox, Food Network, HGTV etc.
