Cold email is just like a dart that is thrown in the dark. It might hit or not, but it is important to throw the dart the right way in order to increase the chances of hitting the bulls-eye.
For salespeople and Marketing people who could do cold email the right way,it's been observed response rates from 15 to 20 percent to be exceptional. Some companies have a 44% response rate to their cold emails.
Open rates can be increased by a whopping 49% with A/B split testing in your campaigns.
Split testing is squaring one email off against the other to see which one gets the best results and use the winner as a new test to create another variation with slight variations.
You will be surprised at changing one little word can make a huge difference after a split test.