• Introduction to Copywriting
Understanding Your Audience
  • Understanding Your Audience
Crafting Powerful Headlines
  • Crafting Powerful Headlines
Writing Persuasive Body Copy
  • Writing Persuasive Body Copy
The Psychology of Persuasion
  • The Psychology of Persuasion
SEO Copywriting Techniques
  • SEO Copywriting Techniques
Crafting Compelling Calls to Action (CTAs)
  • Crafting Compelling Calls to Action (CTAs)
Editing and Proofreading
  • Editing and Proofreading
Copywriting for Different Channels
  • Copywriting for Different Channels
Measuring Copywriting Success
  • Measuring Copywriting Success
Conclusion and Next Steps
  • Conclusion and Next Steps
Extra Lecture
  • International and Multilingual Copywriting