- Introduction
- The instructor
- Evolution of the Facebook Algorithm
- The logic of Facebook and its algorithm
- Facebook ranking signals
- How to work with the algorithm
- Inhouse digital team Vs Digital agency
- Summary and conclusion
What you'll learn
- Social Media marketing
- Facebook organic reach
- Facebook algorithm
Description
Marketeers claim that "organic reach is dead". In fact, organic reach is now more important than ever and it's only because marketeers do not use the Facebook algorithm in order to slimline their Facebook management and obtain their full potential.
A brief discussion of the evolution and the theory behind the logic of the Facebook Algorithm will discuss the rational that lead Facebook to develop and evolve the use of the Facebook algorithm and how it relates to organic (free) reach.
In turn the need and value of organic reach, which will lead to virality (additional free traffic) will be explained and practical ways of obtaining such viral traffic will be explained.
The course will explain the way that the Facebook algorithm works and will provide valuable insights ion how you can use the algorithm to your advantage.
The course will also provide tips on how you should manage your business Facebook page, what to look out for and what to focus on.
The course also addresses the pros and cons of using an inhouse digital marketing team vs using a digital agency and explains what each business owner or marketeer should expect from his digital team or his agency.
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About the instructors
- 4.2 Calificación
- 2263 Estudiantes
- 6 Cursos
George Economides
Digital Marketing Professional with 20 plus years experience
Studied In the UK and USA and obtained degrees in Computer Science, Management, Strategy and Human resource Management.
A pioneer in digital marketing, having established a digital agency in 1999 and serving more than 2,000 clients.
George is a full Google partner an avid digital marketeer and business consultant.
Student feedback
Course Rating
Reviews
Great video George, getting to learn the basics and where it applies to utilize the Facebook algorithm was helpful and practicable. Thank you, George
Clear and concise webinar, very useful information for any companies trying to get higher reach on Facebook.
A great, value-packed course demystifying the Facebook algorithm in plain language, with tips and strategies for making its organic reach potential work in favour of a brand. It covers potential pitfalls to avoid, insights to integrate into content and sharing strategy, as well as actionable advice on how to make the most of the range of digital marketing resources Facebook places at brands' disposal. Be prepared to take lots of notes on the longer videos - although there is a handy pdf with the main takeaways at the end, as well. This could easily have been a paid course, so to have this available for free should make it a no-brainer to complete.
clear, substantial and to the point. What I needed to understand FB better.
Excellent!