Harness the Power of Google Ads
With the ever-evolving digital advertising space, understanding and leveraging the potent capabilities of Google Ads is paramount.
Welcome to our webinar ‘Google Ads: Advanced Campaign Structures & Optimization with AI‘, crafted to illuminate the complexities of designing successful Google Ads campaigns, from their structure to their AI-fueled optimization.
We will embark on a journey to craft a comprehensive advertising strategy, harnessing the power of AI and traditional optimization techniques.
Let’s delve into the nuances of campaign structures, ad copy creation, landing page optimization, conversion optimization, bidding strategies, competitive research, and more for an ultimate Google Ads campaign success.
What You Will Learn
Google Ads Campaign Structures: Grasp the intricacies of creating compelling Google Ads campaigns, understanding the right structure, optimizing ad copy (headlines/descriptions), and strategically scheduling for maximum impact.
AI for Ad and Landing Page Content: Discover how AI can revolutionize your ad copy and landing page creation, aiding in crafting captivating headlines, descriptions, and engaging visuals.
Efficient Campaign Optimization: Learn how to optimize your campaigns considering multiple variables such as negative keywords, ad copies, landing pages, time of the day, geo-location, and device type.
Understanding Key Metrics: Develop a deep understanding of essential performance metrics like impressions, clicks, CTR, conversions, conversion rates, CPC, quality score, etc., and leverage them for decision making.
Different Bidding Strategies: Understand different types of bidding and when to apply each for optimal results, including strategies like bidding on your own and competitor brand names.
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Hi, I’m Hamlet Azarian, a lifelong learner focused on growth. I’ve spent my career growing international B2C/B2B businesses across various industries, specializing in venture-backed startups that range from pre-seed to early-stage (Series A-B).
My passion for helping businesses discover their full growth potential led me to become the Founder and CEO of Azarian Growth Agency – a data-driven, full-funnel growth agency that has helped raise over $269.1M in funding for some of the most innovative companies in the tech/SaaS space.
I have over 20 years of experience designing tailor-made growth engines for businesses, combining creative + analytical methods to deliver proven, repeatable results. Significant growth starts with a growth mindset and is executed through rapid experimentation, always using data to drive the path forward.
Over the years, we’ve helped our clients dominate the digital landscape through high-performing, consumer-centric marketing strategies that utilize cutting-edge growth tactics.
We’re currently growing our team and expanding our suite of services to provide even more value to the clients we work with, truly investing ourselves in the long-term success of their business.
I currently live in Southern California with my beautiful family and enjoy spending time with my son Sebastian and daughter Geneva.
