Google Ads
- Fundamentals
- Margins
- Search Ads for Google
- Interlude
- Shopping/Performance Max
- Three Levers
- Bonus Lecture
What you'll learn
- What are Paid Ads and how they affect your bottom line
- How Search Engines and Paid Ads interact with your business, and how to make money off of it
- How to conduct profitability research to better position your products
- How to build Search and Shopping ads for your business
Description
This course is for those who want to learn how Google Ads works, and how to make it work for their Ecommerce store. Google Ads will enable a business to generate traffic immediately, but it must be done properly to be profitable. Find out how to build profitable ads in this course.
The Class
The internet opened a lot of doors, but mostly it opened the door for people to work for themselves. No bosses, no schedules.
This class is an individual section of my much larger masterclass: Beginner's Shopify: Fundamentals of eCommerce Masterclass. After completion of this class, I recommend taking some other sections a-la-carte, or taking the entire masterclass (see my instructor profile for more details).
This is a crash course on Paid Ads. This class will teach you the following:
Why are margins important?
How to create Search Ads in Google
Shopping/Performance Max campaigns in Google
How do I conduct keyword research?
Learn how solo entrepreneurs, dropshippers, and product owners turn ideas into lucrative careers (and how you can too). After you take this class, you will have a general understanding of how ecommerce works and what direction to go next. This course was designed with the aspiring ecommerce entrepreneur in mind. If you're new to the digital world and you're looking to understand the industry at a high level, this is the course for you.
The University of Sheffield
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About the instructors
- 4.64 Calificación
- 5696 Estudiantes
- 8 Cursos
Bradley Bacon
eCommerce Professional Since 2008 - Entrepreneur & Teacher
I was talking with one of my clients during a coaching call a few years back. I presented an end-to-end YouTube ads guide to her team that lasted a few hours.
After we finished, she made a simple comment: Brad: why haven't you created a class with all this information?
I'd never given it any thought. But if she found the information valuable then there's probably many more people who would too. I hope that includes you.
My name is Brad Bacon.
I want to teach you what I've learned from over a decade of trial-and-error. I want to share with you what eCommerce has given to me: Income, freedom, and unlimited opportunities.
Student feedback
4.75
Course Rating
Reviews
Christime Jayona
18-04-2024
very informative and the visuals ang easy to follow
Muhammad Zulfaqar Siddiqi
23-03-2024
Best course for beginners